Veterinary business Advice, insight & strategy

When you need it most

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Are you ready to unlock the full potential of your veterinary business? Are you looking to grow your practice or group, develop your culture or deliver an exceptional client experience? Maybe you simply need an experienced sounding board whilst you implement significant change. If so, I could be just the person you are looking for.

Management consultant

About me

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My name is Tracey Morley Jewkes and I have worked at a senior level in the veterinary industry for over 10 years. I have run privately owned practices, worked at board level within corporate organisations and have many years of first-hand experience of the unique challenges the industry faces. More importantly, I deliver results. Working with me at key times in your business journey gives you access to high level expertise and strategic planning, just when you need it.

The right advice, at the right time in the right way.

As a Fellow of the Chartered Management Institute, I bring over two decades of expertise to the realm of international management consultancy. With a comprehensive background in steering both large corporations and small enterprises towards their pinnacle, I specialise in cultivating sustainable competitive advantage through high performing teams and high quality service delivery.

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What sets me apart

Diverse Industry Insight

My rich background spans varying sizes of veterinary practices and hospitals, general practice, referrals, board level corporate, strategic business transformation as well as being a global advisor, ensuring a nuanced and adaptable approach to your unique challenges.

Proven Track Record

With a history of successfully navigating companies through challenges and opportunities, I bring a track record of driving growth and enhancing independent and corporate performance.

Award-Winning Leadership

I have been fortunate to win many business and team leadership accolades from multiple Best UK Vets and UK Veterinary Wellbeing Awards through to the BETA UKTI Exporter of The Year.

Experienced & Accredited

After earning a Masters degree in Business and accredited as a Business Coach and Wellbeing Coach, I have dedicated the past ten years to making impactful strides in the veterinary industry including roles such as Managing Director, Programme Director, and Director of Special Projects.

Notable Achievements

I spearheaded the development of the most successful veterinary health plan in the UK. I am also a recognised public speaker, column writer, and have even graced Channel 4, championing the cause of exemplary client experience in the veterinary sector.

Genuine Passion

I love the veterinary industry and am sincerely passionate about sharing my wealth of experience to guide businesses towards their full potential, fostering growth and resilience in an ever-evolving market landscape. My enthusiasm for your business shines through in all that I do.

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Services

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Non Exec Director

Whether guiding your board, shaping growth strategies, facilitating business transformations, or managing complex projects, sometimes you need a wealth of experience for a reason or a season. So whether monthly, regular or project focus is required, you can access years of experience for the time you need.

With hands-on experience spanning strategic and operational leadership across diverse veterinary settings, from single-site practices to multi-site hospitals and large corporates, gain unique insights and effective solutions to navigate your challenges and achieve your business objectives.

veterinary health plan

Growth Strategy

Elevate your veterinary practice to new heights with a tailored strategy designed for your unique growth goals. As a seasoned consultant, managing director and programme director specialising in leading veterinary businesses, I bring a wealth of experience and a track record of delivering sustainable competitive advantage and profitable growth through high quality clinical, team, client and pet experience across all sizes of practices, from general practice to multiple referral hospitals and large corporates.

Together, let’s define your success story on a strategic growth journey that transforms challenges into opportunities and sets your business on a path to enduring success.

Business transformation

Welcome to the Business Transformation and Change service! In an industry that demands great clinical quality, a magnetic team experience and differentiated client experience, the focus is on guiding your veterinary practice, hospital, or group through transformative processes that pave the way for lasting success.

Every veterinary business or group is unique, which is why our approach is custom-tailored to suit your specific needs. Whether you require a comprehensive business transformation programme or targeted project-specific change management, I specialise in leading, guiding, and coaching you and your business every step of the way, from inception to completion.

Veterinary business advice
Veterinary business specialist

Project Design & Delivery

Crafting and executing tailored projects that drive transformative change in your veterinary practice, hospital, or group is key to progressive success, so welcome to the Project Design and Delivery service. An integral facet of the veterinary business management consultancy, this is where we roll up our sleeves and help you to lead an land your objectives.

Sometimes, you just need a safe, experienced and capable pair of hands to design and deliver key initiatives across your business, collaborating with key stakeholders to drive a major project to completion. So, from initial strategy and scoping, through to project planning, design and successful delivery, we make it our business to achieve the successful outcome you intended.

Public & Motivational Speaking

As an experienced veterinary business leader and management consultant, I offer compelling public speaking services designed to inspire and empower veterinary organisations.

With over two decades of expertise and a commitment to unlocking the full potential of veterinary businesses, I am to share my knowledge and insight in ways that cut through jargon leaving audiences motivated to make change and enthused by the path ahead.

Veterinary business

Testimonials

Tracey brought a wealth of knowledge and experience with her advice to Village Vets. Her deep understanding of veterinary management has significantly contributed to the success of our practice. She possesses a unique combination of strategic thinking, operational expertise, and a genuine passion for animal care.

Tracey helped in streamlining our operations, optimizing workflow efficiencies, and implementing best practices that enhanced overall clinic performance. Tracey’s ability to analyze complex situations, identify opportunities for improvement, and develop actionable plans sets her apart as a top-notch consultant.

Her approachable nature and effective communication style make her a pleasure to work with. She engages with team members at all levels, fostering a positive and inclusive work environment.

Tracey’s has a keen understanding of client expectations and is adept at implementing strategies to enhance the overall client experience.

I highly recommend Tracey as a Veterinary Management Consultant. Her unique skill set, dedication, and positive impact on our practice make her an asset to any veterinary organization seeking to improve its operations and deliver outstanding care to animals.

Charles Cosgrave, CEO at Village Vets. EY Entrepreneur Of The Year Finalist 2023.

I had the pleasure of working with Tracey in Linnaeus when she joined me as an MD at the height of the businesses growth. Tracey demonstrated quickly that she is a skilled operator with a strong handle on operational excellence, enhancing the customer experience alongside a passion for ensuring her team were set for success. Tracey is passionate, driven and really cares about creating the right environment for her team and animals in the hospitals care.

Tracey loves a challenge, motivating her to establish clear strategic plans to solve problems whilst improving the business performance. Working at pace Tracey can adapt her style to the needs of the business and you will quickly know you are in good hands.

Emma Barnes, FocalPoint Executive & Business Coach/Unlocking potential/Building & Empowering Teams/Trusted Advisor

I was fortunate to have had the opportunity to work with Tracey for several years, firstly when she Managing Director at Willows and subsequently in wider roles across the Linnaeus Group.

Tracey is a highly accomplished operator with an ability to switch seamlessly between strategic and operational challenges. She has a proven track record in enhancement of customer and team experience, building positive brand awareness, and delivery of commercial success. Tracey has a passion for wellbeing, supporting personal development and team building, and she is an accomplished executive coach. She is engaging, empathetic, energetic and inspiring, and can be relied on to add value to any team.

Toby Gemmill, Orthopaedic Surgeon, Willows Referral Service, part of Linnaeus Group

I highly recommend Tracey, I’ve known her since she burst into the industry as MD at Blacks Vets. Amongst other things I watched her launch a pet health plan there, achieving an impressive 60% penetration in under two years, which is a testament to her strategic insight and deep understanding of the veterinary sector.

During her time at Willows Referrals and subsequently Linnaeus, Tracey demonstrated her skills in steering business transformation, enhancing client experience, and spearheading wellbeing initiatives. Her approach in these areas improved the team experience and drove profitability.

Beyond organisational leadership, Tracey excels in executive coaching. Her practical advice and encouragement to think bigger has proven invaluable. Personally, whenever I’ve encountered business challenges I call, or WhatsApp, Tracey and her wisdom helps me get to where I need to be.

For those in need of a professional with a stellar track record in fostering growth and positive change, You need to collaborate with Tracey.

Justin Phillips, Vet practice marketing & business consultant

I have worked with Tracey with several times over the last few years as a speaker, a co-consultant and when she was a ‘customer’ within Linnaeus. I refer to her as the Pep Guardiola of veterinary because everywhere she goes, she is successful and wins something! 🙂

Brian Faulkner

Tracey is a force of nature with an ability to make a significant and positive impact on any business or project, bringing significant experience, a sharp mind, an engaging style, energy, passion and instinct. With genuine expertise in marketing, sales and people management and leadership, and commercially astute Tracey is an asset to any business and leadership team.

Gordon Stoddart, Co-founder of The Recruitment Network (International) and owner of the Global Recruiter. Unlocking potential.

Tracey is great to work with, bright, intelligent & focussed. An asset to any business.

Nigel Glenister, Owner, Pennton Investments and Telecommunications Consultant

Tracey is an inspirational leader!

Christian Roberts-Smith, Director of Central Operations- Bupa Dental Care

As our brand is growing, every team member is always overloaded with different aspects of the business. As a result, PR is often overlooked.

We found a great help in Tracey being able to work completely independently and getting done what she does best – getting the brand noticed!

Thomas Devos, Business Unit Manager Baleno
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Brands I’ve worked with

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Awards

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Contact